The Berlin Bar Convent is one the worlds most important international spirit fairs. Among global players you can find local brands from all over germany.
Brick gin and Partisan vodka are both recognised for high quality spirits: Brick is the local distilled ecologic Gin out of three main ingredients: pepper, junper and lemon. Partisan stands for the clean smooth vodka with the highest qualiy distillation.
The challenge was to create a stand for both brands as well as to look for reusable materials and appropriate reuse options. We found the cardboard roll as waste from a local hose weaving mill.
We worked without plastic. The stand is made from recycled, reused or rented material that we took out of the process for three days before being returned or recycled.
The "wall" was chosen as the connecting element between the two brands and the reused material. Also because the wall itself is more deeply connected with the history of Berlin.
Each brand got one half of the stand. The arrangement of the tubes on the gin side showed the direct connection to its logo pattern. For the side of the vodka we found "semor the mad one", a graffiti artist who transformed the partisan wall into a unique piece of art.
Subsequently, the tubes were used to create a unique packaging experience for the vodka bottles.
Once again, we have shown our deep respect for the history of Berlin: people have taken parts of the partisan wall after dismantling the exhibition stand.